Now this one is for all of you
brands out there. Every brand and company wants themselves to differ from one
another in some way. But what can you have before anyone else does and that
meets every customer’s needs and wants.
It is not always about just advertising
to customers, you need to engage with them on a different level. Festivals and
outdoor events are a massive experience to people every year as thousands and
thousands attend festivals and want to experience different kinds of acts and
see them live. However they need to have a full great experience no matter what
they do while they are there and have an overall fulfilled time rather than
just enjoy seeing the acts live that they enjoy.
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| This could be ANY Festival in full flow - Standard! |
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| Now ANY Festival in full flow - But Informatively Enhanced! |
Let me just tell you and give you
a short illustration of what a brand would do from their perspective and how they
would go about giving people that best experience they can get at a festival or
outside event.
"Hi
my name is Sam. I am the manager of a large sports company with HQ in London. I am
just giving you an example of what I think should be done to enhance a person’s
experience at an outdoor event. Now we know ourselves, well I do anyway that
when we go to a festival it can be a right pain when you get lost or you don’t
know where to go, when you don’t know where your car is or where your tent is,
or even the biggest one losing your friends when you leave them to go get a
drink or go to the toilet.
Now I know myself that I want to
help people improve on this and come to some solution for it. Look at it from
your own perspective first, you're at a festival with your friends. Imagine
when you need to find your tent when you go back to it, there are thousands of
people with their different coloured tents up so it isn't going to be easy to
find yours now is it.
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Could you find your friend(s) amongst this mass crowd?
Its the same at nearly EVERY Live Event you will attend! |
That's just a small problem. When you get settled into
the event and go to see your favourite act on stage, you will need a drink,
some food and the toilet. Making more than one journey is just a pain so you
will do it all in one time. However where are those toilets at, including the
food and even where to get the drinks from; the main part of your festival
experience – drinking!
I want my brand to help others at
the festival not just advertise to them. Now advertising at a festival is big
for a brand as everyone sees it and it increases their awareness of the brand.
However that is just advertising to people, it isn't helping them or engaging
with them at a personal level creating a relationship to benefit them and benefit
the brand also.
When you think about it should always be a two way street. When
brands advertise they need to make sure that whatever they do or how they are doing
it is benefiting the customer and person themselves and also benefiting the
brand at the same time. Providing a two way street, is the best form of
advertising as it creates a great relationship between two parties –
the brand and the customer.
Now when I am thinking about it
and how I can help people at a festival to not get lost and to find their
friends and their tent when it comes to it I need something really spectacular
to really expose my brand at the same time as providing help to others.
That’s why I now tell you about
skignz. I have come across this great new technology that puts 'virtual signs in
the sky' for people to view and use to navigate where they are going. Now you might think, well how is this going to help a person attending a festival or an outdoor event yet also improve a brand's exposure at the same time...?
Well let me tell you. skignz will
help a person at a festival or outdoor event as, when they go to the
toilet and leave their friends or to even go to get some food, it will be very hard
to even find where each place is at this massive event filled with thousands of
people. Then when they try to go back and find where they were previously
situated, will be even more difficult in the massive crowd.
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| Find your friends in a crowd! Simple as that! |
Well if that person
and their group of friends who they are attending the event with (they can download the skignz app for free, before they attend the event) they can each set up and place a skign above their head (using their phone GPS/Wifi signal to keep it located above them!)
Now when a person wanders away from the group, they will be able
to just scan the crowd with their mobile (through the skignz App) and they will see that personalised 'virtual sign in
the sky' above their friends head; now then can easily find their way back to them without
no hassle.
That sounds so simple to use and
best of all it is free for everyone to download. Other public skignz can also
be set up around the event so that whoever does have the app for when they
attend the event they will easily be able to find the toilet, food and drinks
service sections so that they won't have to waste time searching about and
getting lost then missing the act that they most wished to see at the festival.
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| These branded/sponsored skignz provide the audience with Real Time Live Information! |
Now you know how this will benefit a person at a festival or outdoor event you
may think well how will it benefit me by using another company’s technology and
enhance the acknowledgement of my brand.
Well let me tell you how...
The best place to get your brand
noticed by a wide range of audience is at these huge events where there
are thousands of people who will take notice of your brand there.
Then
in the future they will associate the skignz technology or that particular festival / outdoor event with your brand.
Now through that brand noticing that a person needs help and how can they go
the extra mile to help them shows that customer, that you are taking care of
them no matter where they are and seeing to their every needs and wants in that very moment.
Through
getting my brand associated with this new piece of great technology, whenever
anyone uses it, they will know that my brand is associated with this and just
how much it helped them at that festival/outdoor event.
Now let's just think of the
recognition that has created for my brand! Not just at that event but into the
future too. It has also provided that company and piece of technology with
wider recognition. Everyone will also be more the wiser about that
company and what it offers.
Now through my brand, using the new innovative skignz technology, this doesn't just help the brand at a festival, my brand can
use this to create an advantage on any of my competitors who do not use skignz – We will be the only ones! It can always be used to enhance a customer’s experience
no matter when, not just at the initial festival.
I read once a customer’s point of
view in a statement that said: “A company that takes the time to create a
more personal relationship with me instantly gets me attention and my loyalty
to that brand, as they are not just advertising to me, they are looking to help
me in any way they can and take time to create that personal relationship with
me”.
Well that everyone, is what my
brand is all about and what skignz is all about. So have a think about it
and just how much using skignz can help benefit your brand and help you pass on that benefit to your customer’s, thus creating that more personal relationship which is what
we are all looking to achieve".
If you would like to read more on
skignz if you are thinking about wanting this great technology within your
company and use it to enhance your brand, then please follow the links below
and have a read of the company; Even watch a few videos to see just how great and innovative the technology is!
www.youtube.com/skignz
The GREAT Showcase was formulated by one of the US directors in the DiT a few years ago, to showcase everything that is great about Great Britain and doing business with the UK, to an invited VIP audience.
skignz role in the #GREATshowcase came during the DiT Directors speech (immediately after the opening address by the new British Consular General for Los Angeles) as the director introduced the evenings events and spoke about current affairs.
Although a very small gesture and moment in the context of the whole evening, it certainly created a stir and quite a number of comments and interest during the rest of the evening and beyond we are delighted to say.
