Monday 12 March 2018

Where Al meets film and then meets real-time AR ...

We are delighted to say that the Department for International Trade (DIT) is promoting the collaboration between skignz, a British Augmented Reality (AR) company and the J1S Film.

Written and directed by Jay Cunningham, produced by Firstword Tree Productions at 2pm on the 12th March 2018, on the UK@SXSW stand, in the main hall, at Austin Convention Centre.

When skignz CEO and founder, Si Brown, saw the film trailer for J1S, he contacted Jay Cunningham immediately. 

He outlined how he felt there was a way that skignz could utilise the AR tech to enable them to give the film a futuristic look, enhance the flow and drastically reduce the amount of ‘post-productionrequired by embedding the AR live into the movie as it is being filmed. 
Once Jay sat down and understood what skignz could do, it was a
no-brainer for him and the FwT team and the look is exactly what they wanted from all aspects of the filmmaking process.

Jay says, "skignz has allowed me as a writer, and a director, to push the boundaries of what I thought I could achieve in Independent filmmaking, with such ease of use, but also with such slickness that you would believe would come from a much higher production value."

The film is based on the obsession with technology and advancement.  IA industries release a project, J1S, who is an AI military experiment before it’s ready and the consequences are terrible.

It breaks loose in the 'City of Liverpool', and they must get him back before the public realise what happened and IA’s stock collapses.

AI industries utilise skignz tech to hunt J1S and his accomplices down, in the underbelly of the Liverpool nighttime.  Will they be able to find him in time?  And who are the actual bad guys here?  We will leave you to decide that! 

Jay says, "It's amazing to be part of such a forward-thinking company like skignz, who add such a cool dimension and element to our film, that it was just the perfect fit. 
Working with Si Brown and his team has allowed the team at J1S to change how the film developed, and that's what's really exciting.

Working with British innovators and talent that share your vision, but also add another creative element to our fantastic team. We're really lucky to have them onboard, and super proud that they
 too are British."


And listen to Jay here talk about the importance of the film



Stay tuned on Twitter and Facebook to keep updated about J1S and his whereabouts.

More about Firstword Tree Productions:
Launched by Jay Cunningham a Liverpool (UK) based Film Director and Producer. Firstword Tree Productions recently announced its trailer for the ‘J1S’ film around AI. 

For enquiries please contact: jaycunningham@firstwordtree.com
Social: @firstwordtree

So please keep an eye out for the updates and changes either through this blog, our regular skignz Newsletters or any of our Social Media channels. 


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